Ep. 1: Designing the Perfect Company (Foundational Message)
In the premiere episode, Andrew Reed — founder of Multi-View Incorporated — offers a foundational blueprint for designing an organization that balances profit and purpose. From the tranquil mountaintop retreat known as the Awakened Forest, Reed draws on over 27 years of system-based research across 1,300 companies to illuminate the “best known success patterns” of top-performing businesses. This isn’t just theory; it’s a pragmatic deep dive into what separates the 90th percentile from the rest, from systems thinking to standardization and intelligent compensation.
What makes this episode compelling is its refusal to sell anything but ideas. With a philosophical tone and no-fluff delivery, Reed argues that exceptional results are structurally dictated — not magically willed into existence. Listeners will walk away with a broader understanding of how organizational intelligence, data-informed decision-making, and leadership humility create the conditions for excellence. This episode sets the tone for a series dedicated to directionally correct thinking for real-world transformation.
01:08 – Meet Andrew Reed
Broadcasting from the Awakened Forest, Andrew introduces himself and the podcast’s foundation.
Broadcasting from the Awakened Forest, Andrew introduces himself and the podcast’s foundation.
02:03 – Best Known Success Patterns
Why “best practices” are limited and what defines success patterns rooted in real-world data.
Why “best practices” are limited and what defines success patterns rooted in real-world data.
07:17 – Purpose, Profit & the 90th Percentile
How MultiView measures operational excellence and the value of aiming for the top 10%.
How MultiView measures operational excellence and the value of aiming for the top 10%.
10:05 – Systems Over Talent
Results come from structure, not just people — introducing the philosophy of “system solutions.”
Results come from structure, not just people — introducing the philosophy of “system solutions.”
13:14 – Numbers Don’t Lie
On the blunt truths that data reveals about your organization — and why emotional honesty is key.
On the blunt truths that data reveals about your organization — and why emotional honesty is key.
16:35 – Standardization & Accountability
Essential components of organizational integrity: setting, measuring, and enforcing standards.
Essential components of organizational integrity: setting, measuring, and enforcing standards.
18:33 – Compensation & Coherence
The underestimated power of compensation design and unifying departments to act as one.
The underestimated power of compensation design and unifying departments to act as one.
21:22 – People Development as DNA
Outlining the four key people systems: attract, select, develop, and retain.
Outlining the four key people systems: attract, select, develop, and retain.
25:36 – Serving at the End of Life
How hospice and high-stakes work shaped MultiView’s uncompromising quality standards.
How hospice and high-stakes work shaped MultiView’s uncompromising quality standards.
28:31 – Truth, Humility & Algorithms
Rejecting ego, fluff, and social validation — focusing on truth, humility, and value delivery.
Rejecting ego, fluff, and social validation — focusing on truth, humility, and value delivery.
33:17 – Pain, Doubt & Directional Correctness
Concluding with a call for humility, pattern awareness, and the courage to move toward better.
Song: If All the World Were Right - andrew reed & the liberation
Concluding with a call for humility, pattern awareness, and the courage to move toward better.
Song: If All the World Were Right - andrew reed & the liberation
Album: If All the World Were Right (Trilogy II Album 1)
